Directions: Sentences of a paragraph are given below in jumbled order. Arrange the sentences in the right order to form a meaningful and coherent paragraph.

A. It is essential for the marketer to study the behavior of the consumers in order to make better strategic marketing decisions.

B. The study of consumer behavior is equally important for non-profit organizations such as governmental agencies, hospitals, NGOs, charitable organizations.

C. Thus, studying consumer behavior before and during purchase helps in production scheduling, designing, pricing, positioning, segmentation, advertising and other promotional activities.

D. If the marketer has complete knowledge about the consumer’s likings or disliking, then he can predict the response of the potential customers towards his offerings.